P.S. This is my first Post


SO… Simplified Intelligence, Eh?

So this is my first post on my new website.  Right now I’m working on many projects including data/text mining, deploying an advanced tag management system, getting the most out of Webtrends and Google Analytics, analyzing data through SPSS and Tableau, creating amazing dashboards through Klipfolio, and much MUCH more…

To process all these sources of information, over the years I’ve learned SQL, R, SPSS, HTML, CSS, some PHP, XML and JSON structures, and the list goes on.

So I work for World Vision Canada the best non-profit in Canadaa (imho) and I power much of the digital intelligence for the organization, but shhhh on that.  I’m thrilled to work for such an amazing organization because not only do I get the opportunity to contribute to making children’s lives better, I get the opportunity to do nearly anything I want as long as it brings in actionable insights for the organization.

What’s up with the long name for the blog?

This is a complicated one.  Since my site url is nickdureault.com I wanted to name this blog along the lines of what I enjoy doing… and that includes providing actionable strategies and insights based in data.  The concept of actionable strategies and insights, at least in my mind, is a little more refined and it boils down to simplifying intelligence – hence Simplified Intelligence.

Why a blog and why now?

I’ve found that there is a lack of good content out there as far as forward thinking multi-disciplined multi-touchpoint (omni-channel) approaches go and I’ve been searching for a long time.  Now don’t get me wrong there are lots of great specialist blogs out there, but what I really love and have a talent for lays in bringing together a strategy that is highly measurable, transparent and one that brings all the parts together to coalesce into something that crosses departments, products and channels.

I don’t have all the answers but I do have a lot of actionable ideas that I’m going to write about over the course of our journey (some of which are experimental and some of which I’ll need help with trying).  My main ‘goal is to have an online strategy resource that is relevant and accessible to people who want to change the game.

Lastly, if you are reading this it means that you have gone to look at my first post and I’m appreciative that you have .  Welcome to Simplified Intelligence.